Channel letter signs are a type of three-dimensional sign popular with business owners. They're used for their customization because they fit almost any design need. They’re made from aluminum and acrylic; and often illuminated with LED lights.
Whether you’re a small business or a large corporation, a channel letter sign can help you stand out and attract new customers.
Front lit channel letter signs are the most common type. They're illuminated from the front, which creates a bright, eye-catching effect.
Reverse channel letter signs, also known as backlit or halo-lit signs, are also common. These signs are created by mounting them away from the building facade, creating a "floating" effect. The letters or shapes are then internally illuminated using LED lights. This casts a soft glow onto the wall behind them, creating a halo or "glow" effect. This type of sign provides a sophisticated and modern look that stands out both during the day and at night.
Of course you don't have to settle for one or the other . Channel letter signs can include both front and back lighting.
Channel letter signs without a front acrylic are called "open face." The usually include some type of decorative lighting, like globe, or Edison, bulbs or neon tubes.
Channel letters offer many benefits for businesses. Here are some of their key advantages:
One of the primary benefits of channel letter signs is their visibility. They are highly visible both during the day and at night thanks to their three-dimensional design and LED lighting. This makes them an effective way to catch the attention of passersby and potential customers.
Another advantage of channel letter signs is their customization options. They can be made to fit any design or branding requirements, with different fonts, sizes, and colors. This makes them an excellent option for businesses that want to showcase their unique brand identity.
Channel letter signs are built to last. They're made from aluminum and acrylic, which are both durable and long-lasting materials. Additionally, LED lights have a longer lifespan compared to other lighting options. This means less maintenance and lower operating costs in the long run when used.
Channel letter signs are an excellent way to reinforce your brand identity. By using your company's font, colors, and logo, you can create a cohesive and recognizable brand image that will stick in the minds of potential customers.
While channel letter signs are an initial investment, they are cost-effective in the long run. They are durable, low-maintenance, and energy-efficient, which means lower operating costs over time.
For business owners looking to make a lasting impression, channel letter signs are an excellent choice.
The process of making channel letter signs involves several steps.
First, the sign design is created using specialized software. This design is then used to create a template for the individual letters or shapes that will make up the sign.Next, these templates are used to cut the individual letters or shapes from the aluminum or acrylic. The letters or shapes are formed by bending or welding the materials together.
The letters are then fitted with LED lights, wiring, and any other necessary components to create the desired lighting effect.
Once complete, the letters are mounted onto a backing panel, a raceway, or directly onto the building's facade.
Consider the fonts, colors, and logos that are central to your brand identity. Ensure that your channel letter sign design incorporates these elements.
Think about where your sign will be placed and how visible it will be to people passing by. The size, shape, and lighting of your sign should be optimized for the most visibility in its location.
Check local regulations to ensure that your sign design meets any size, height, and lighting requirements in your area.
Determine your budget and consider the options available within your price range. Remember that a high-quality, durable sign can be a long-term investment that pays off in the long run.
Here are some tips to help you choose the right channel letter sign for your business:
A reputable sign company can help you design, fabricate, and install your channel letter sign. They should also ensure that it meets all local regulations.
Browse examples of signs in your area or industry to get inspiration and ideas for your own design. Make a habit of looking at the other. signs in your city when you're out driving and running errands. You can also do a search online. Save your favorites and show them to the sign company you hire for examples.
Check out our past work for more inspiration
Consider whether you want your sign to be front lit, back lit, or a combination of both. Front lit signs tend to be brighter, while back lit signs create a halo effect that can be eye-catching.
A high-quality channel letter sign will last longer and need less maintenance, saving you money in the long run.
Selecting the right sign for your business requires careful consideration. By working with a professional sign company, you can create a sign that promotes your brand and attracts new customers.